We are living today through the age of disruption. You can’t do big things if you’re content with just doing things a little better than everyone else or a little differently from how you’ve done them in the past. In an era of intense competition and non-stop reinvention, the only way to stand out from the crowd is to stand for something special. Originality has become the acid test of strategy.
For so long, organizations and leaders were content operating in the middle of the road. But today, with so much pressure, so much change, so many new ways to do everything, the middle of the road has become the road to nowhere.
—William C. Taylor, Fortune Magazine, March 2, 2011